Get ahead of the competition by using Reels
Looking to stay ahead of the competition on social media? A new report showed that you should look no further than the new Reels feature! This powerful way of creating videos lets you show off your brand or product in fun, and engagingly. So do you want to check out more? Continue reading!
What are Reels, and how do they work?
Reels are a new feature on Instagram that allows users to create 15-second videos set to music. Influencers and brands use them to post creative content, share behind-the-scenes footage, and promote products. Reels can be edited with filters, graphics, and effects and can be shared on Instagram Stories, the Explore page, and other social media platforms.
To make a Reel, simply open the Instagram app and select the "Reels" tab at the bottom of the screen. Then, press the "Create a Reel" button in the centre of the screen. From there, you can choose a video or photo from your camera roll, or you can record a new video. Once you've selected your content, you can add music, effects, and text. After editing your Reel, simply press the "Share" button.
The benefits of using Reels for your business
Social media has become one of the most important tools for businesses of all sizes. Not only is it a great way to connect with customers and build relationships, but it's also an extremely effective marketing tool. And with the recent launch of Reels, a new feature on Instagram, businesses now have another way to reach their target audience.
Reels are short and fun videos businesses can use to showcase their products, services, or brand identity. They're perfect for creating buzz and building excitement around a launch or promotion. And because they're so shareable, they can quickly reach many people. Plus, with the help of influencers, businesses can reach an even wider audience.
There are endless possibilities for businesses when it comes to using Reels. And since the feature is still relatively new, there's a good chance that your business will be one of the first to jump on board. So what are you waiting for? Get creative and start using Reels to your advantage!
How to create a reel for your business
Social media has changed the game when it comes to marketing. Businesses no longer have to rely on traditional advertising methods, such as TV commercials or print ads. Instead, they can reach a vast audience of potential customers through platforms like Instagram and Twitter. And one of the best ways to take advantage of social media is to create a reel. A reel is a short, engaging video that tells your business story and showcases your products or services. The key to creating a successful reel is to keep it focused and concise. You also want to ensure that your video leaves a lasting impression on viewers. So if you're looking to create a reel for your business, here are a few tips to get you started.
First, determine what kind of story you want to tell. Do you want to focus on your company's history? Or would you prefer to highlight your products or services? Once you've decided on the main message of your reel, it's time to start filming. Remember to keep your videos short and sweet- around 30 seconds is ideal. And while you don't need Hollywood production values, be sure to film in high definition so that your video looks professional. Finally, don't forget to promote your reel once it's finished. Share it on social media and tag any relevant influencers or brands. With these tips in mind, you'll be well on your way to creating a successful reel for your business.
The latest reports prove that.
As per the report published by Hype Auditor, July was the last month when there was a distinction between Video posts and Reels. Since August, all new video posts under 15 minutes will be shared as reels. Interestingly enough, all video posts will also have access to Reels' creative editing tools to help make your videos more fun and engaging. This will surely be a game changer for influencers and businesses who use video as part of their marketing strategy.
Here are some findings:
To discover how various sorts of material perform on Instagram, HypeAuditor studied 77.6 million Instagram posts.
In July, the most common type of content was image posts (42.2%). Carousel is in second with 26.2% of postings.
In third place, reels come in at 22.1 per cent: Reels were the most popular type of video post on Instagram influencers' accounts.
It's interesting to see that Reels are the most popular, based on the number of Likes (35.4%) and Estimated Reach (33.8%).
Another interesting point to note is that in July, only 5.7 million influencers posted Reels out of the total number of analyzed influencers- 41%.
Even though Reels had more reach and engagement, 59% of consumers did not take advantage of it.
This data provides insight into how Instagram has been favouring Reels content over other types of posts.
Tips for using reels to increase brand awareness
There's no doubt that reels are one of the hottest new features on social media. If you're looking to increase brand awareness and reach a wider audience, then using reels is a great way to do it. Here are some tips for getting the most out of this powerful marketing tool:
Partner with influencers. Influencers have a large following and can help to raise awareness of your brand. Choose an influencer who aligns with your brand values and has a creative approach to creating content.
Use hashtags. Hashtags are a great way to reach a wider audience. When using hashtags, make sure to use relevant and popular ones that will help people find your content.
Create interesting and engaging content. People are more likely to watch and share reel videos that are interesting and informative. So, consider what kind of content will resonate with your audience and get them excited about your brand.
Be authentic. Social media users can spot inauthenticity from a mile away. To build trust and credibility, ensure your content is genuine and authentic.
By following these tips, you can maximize your reel videos' impact and help increase your business's brand awareness.
If you’re looking for a way to stay ahead of the competition, look no further than Reels. Our family of digital content creators can help you create engaging video content that will keep your audience hooked and coming back for more. Contact us today to learn more about how we can help you take your business to the next level with creative and compelling videos. Thanks for reading!