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Gen Z Relates To Brands Differently Than Older Generations and They're Poised to Disrupt Global Markets

It's no secret that social media has had a profound impact on the way brands and consumers interact with each other. Gen Z (born between 1995 and 2010) relates to brands differently than older generations. They're more trusting of brands and more likely to make purchases based on social media referrals. As a result, Ge