7 Ways to Make Your Brand More Social Media Friendly
7 Ways to Make Your Brand More Social Media Friendly
If you're like most businesses, you've probably been wondering how to make your brand more social media friendly. After all, social media is where a lot of consumers are these days! Fortunately, there are plenty of things you can do to make your brand more appealing to social media users. Here are seven tips to get you started:
1. Make your profile easy to find and follow
2. Share interesting and engaging content that your followers will love and want to share
3. Be interactive - respond to comments and questions from followers
4. Stay active on social media – keep your account up to date
5. Make it easy for people to contact you if they need help or have questions
6. Connect with other brands and collaborate on projects
7. Have a social media policy in place and make sure all employees are aware of it
Make your profile easy to find and follow
The first step in making your brand more social media friendly is to make sure that your profile is easy to find and follow. This means having a consistent username across all platforms, using keywords in your bio, and using attractive visuals.
On your website have your social media links easy to find and in a prominent location, like the header or footer. And make sure to put links to your social media profiles on all of your marketing materials - business cards, flyers, email signature, etc.
Share interesting and engaging content that your followers will love and want to share
It's not enough to simply have a social media profile - you need to make sure that you're sharing interesting and engaging content that your followers will enjoy. This means creating posts that are relevant to your brand, using eye-catching visuals, and posting regularly.
Ty to vary the types of content you share. For example, if you sell products, you could share photos of your products being used, do a video tour of your store or factory, or write blog posts about industry news or trends.
Don't forget to use hashtags! Hashtags are a great way to reach new people and get your content seen by more people. Just be sure to use relevant hashtags that are specific to your niche.
Be interactive - respond to comments and questions from followers
Another important aspect of social media is interactivity. You should make an effort to respond to comments and questions from followers in a timely manner. This shows that you care about your audience and are willing to engage with them. Remember that your audience's comments can range from positive reviews to constructive criticism, so be sure to respond to both types in a professional and positive manner (but it is always OK to block followers who are spamming or being overly negative in your comments)
By engaging with your followers on social media, you're more likely to build positive relationships and turn followers into customers. For common questions that are commented on your posts, you could even create a "FAQ" section on your website or blog and link your followers there.
Stay active on social media – keep your account up to date
In order to maintain a social media presence, it's important to stay active on all platforms. This means posting regularly, sharing fresh content, and interacting with followers. If you're not able to do this, it's best to hire someone who can help manage your accounts or use a tool like Hootsuite or Buffer that allows you to schedule posts in advance. This way, you can take some time each week to plan and schedule your posts ahead of time.
It is ideal to post once a day as this means your followers won’t get overwhelmed with too much content from you, but if you can only manage a few times a week, that’s okay too! Just make sure you are consistent.
By staying active on social media you can also keep up with the latest trends and changes, which can be helpful for your business, especially if you’re in a creative industry. A great example of a brand who keeps up to date on the latest social media trends and use them to their advantage are Oreo and Duolingo.
Make it easy for people to contact you if they need help or have questions
If someone needs help or has a question, they should be able to easily contact you. This means providing your contact information on all social media platforms and making sure that someone is available to answer questions.
You can have your DM's open on social media platforms, post your email address or contact form on your website, or even create a special hashtag for customer service inquiries. Some brands even have two accounts - one main and one especially for customer service. By making it easy for people to get in touch with you, you're more likely to build positive relationships and turn followers into customers.
Connect with other brands and collaborate on projects
One great way to make your brand more social media friendly is to connect with other brands and collaborate on projects. This can help you reach a wider audience, create new content, and build relationships with other businesses.
A great example of a brand collaboration on social media was between Oreo and Pokémon. Limited edition Oreos were created with 16 distinctive biscuit designs based on various Pokémon. The companies launched a video advertising their campaign, which was entirely made of Oreo cookies for the purpose of their social media marketing - which you can see here: https://www.youtube.com/watch?v=gZrCh69GoUg
This was a great way to reach new audiences and create positive associations with both brands.
You can collaborate with brands through social media by doing things like co-hosting a Twitter chat, guest blogging, or creating joint giveaways or contests. These are just a few ideas - get creative and see what you can come up with!
Have a social media policy in place and make sure all employees are aware of it
Finally, it's important to have a social media policy in place for your business. This will help ensure that everyone is on the same page when it comes to posting, interacting, and sharing information. Make sure that all employees are aware of the policy, so there are no surprises.
Your social media policy should outline how your brand will be used on social media, who will be responsible for managing your brand's social media presence, and what kind of content will be posted. It should also include guidelines for responding to negative comments or posts. By having a social media policy in place, you can help to ensure that your brand is being promoted in the way you want.
Social media is a great way to connect with your audience and grow your business. It can also be a fun place to share content and engage with customers. By following these tips, you can make your brand more social media friendly and increase the chances that people will want to follow you and do business with you. So what are you waiting for? Get started today!
Spotlite is the social media platform designed specifically for Gen Z. With spotlite, businesses can connect with their young audience in a positive and engaging way. To learn more about how spotlite can help your business, visit our website or contact us today. Thanks for reading! #socialmediafriendlybrand #positiveSMM #brandresponsibility #smallbiztips