How Businesses Can Show Their Support for Pride Month on Social Media
When June comes around, rainbow flags start popping up everywhere to show support for the LGBTQ+ community during Pride month. And businesses are no exception!
If you’re wondering how your business can get involved and show its support for Pride month on social media in a meaningful way, we’ve got you covered. Keep reading for some of the best ways to do it!
What is Pride Month, and why do we celebrate it?
Pride month is celebrated annually in June to commemorate the Stonewall riots, which were a series of violent demonstrations by members of the LGBTQ+ community against a police raid that took place at the Stonewall Inn in New York City on June 28, 1969.
The Stonewall Inn was a popular gathering spot for the LGBTQ+ community at a time when same-sex relationships were still illegal in many parts of the United States. The police raid on the Inn sparked a series of protests and riots that lasted for several days, and is widely considered to be one of the major catalyst’s for the gay rights movement.
Now, Pride month is celebrated all over the world as a time to commemorate the progress that has been made for the LGBTQ+ community, and to continue fighting for equality.
Social media and pride campaigns
Social media has become one of the most powerful tools for promoting Pride month and LGBTQ+ rights. Every year, more and more businesses are using their social media platforms to show their support for Pride. Not only is this a great way to show your customers and clients that you’re an inclusive and progressive company, but it’s also a great marketing opportunity.
If you are a brand targeting Gen Z, it’s especially important to show your support for Pride month on social media. According to a survey by Shopify, 97% of Generation Z relies on social media as their main source of choosing products they will purchase.
It’s important to make sure that your Pride month social media posts are genuine and not just a way to sell your product. No one wants to see a rainbow-branded version of your product shoved in their face during Pride month. Instead, focus on creating content that is truly supportive of the LGBTQ + community.
How can businesses show their support for Pride month on social media?
There are a few different ways that businesses can show their support for Pride month on social media. Here are a few ideas:
Share messages of support
Educate your followers
Amplify voices from the LGBTQ+ community
Donate to LGBTQ+ causes
Support the LGBTQ+ community year round
Share messages of support
One of the best ways businesses can show their support for Pride month on social media is by sharing messages of support. This can be something as simple as a post that says “Happy Pride!” or “We stand with the LGBTQ+ community.”
If you want to get a little bit more creative, you could create a graphic with a Pride-themed message, or even make a video. The important thing is to make sure that your message is genuine and from the heart.
Educate your followers
Another great way to show your support for Pride month on social media is to educate your followers about what Pride month is and why it’s important. This is a great opportunity to show your commitment to inclusivity and social justice.
You could create a post that explains what Pride month is, or you could share resources that your followers can use to learn more about the LGBTQ+ community. You could even share your own story about why Pride is important to you and your business
Amplify voices from the LGBTQ+ community
One of the best ways to show your support for Pride month on social media is to amplify the voices of members of the LGBTQ+ community. This is a great way to show that you are an ally and that you are committed to promoting equality.
There are a few different ways you can do this. You could share posts from LGBTQ+ influencers or organizations, you could repost content from members of the LGBTQ+ community, or you could even create your own content with LGBTQ+ influencers .
Donate to LGBTQ+ causes
Another great way to show your support for Pride month on social media is to donate to LGBTQ+ causes. This is a great way to give back to the community and show your commitment to equality.
There are a number of different ways you can do this. You could donate a portion of your proceeds to an LGBTQ+ organization, you could match donations made by your followers, or you could even create a fundraiser.
Support the LGBTQ+ community year round
It’s important to remember that the fight for equality is an ongoing battle, and that support for the LGBTQ+ community should not be limited to Pride month. One of the best ways businesses can show their support for the LGBTQ+ community is by supporting them year-round.
This can be done in a number of different ways. You could make a commitment to only working with vendors and suppliers that are inclusive of the LGBTQ+ community, you could create an employee resource group for LGBTQ+ employees, or celebrate other days throughout the year that are important to the LGBTQ+ community, like Transgender Day of Visibility or International Day Against Homophobia, Transphobia, and Biphobia.
No matter what you do, it’s important to remember that showing your support for the LGBTQ+ community is more than just a marketing campaign – it’s about being an ally and promoting equality. So take the time to do it right, and show your Pride all year long!