Why YouTube is Still a Better Option Than TikTok for Making Money
TikTok may be the hot new social media platform, but when it comes to making money from your videos, YouTube is still king. That's according to research from MoneyTransfers.com, which found that YouTube offers more potential for content creators than TikTok. The graph shows you why. YouTube Shorts are gaining in popularity, and as they do, it's only going to get easier for content creators to make a living on the platform. So if you're looking to make some money with your videos, stick with YouTube! Besides, YouTube has been around longer, so there's more of a chance that your favourite brands are already advertising on the platform. And let's face it: YouTube is just more fun to watch. So if you're looking to make some money with your videos, stick with YouTube!
Why would you post to TikTok when you may make a lot more money building an audience on YouTube, where you can earn a lot more on social media?
Does anyone remember the rise of Vine? The social media site was eventually shut down due to a pay dispute between the parent firm Twitter and the app's top stars. In 2015, during the heyday of Vine, a group of the app's most popular creators, including Logan Paul and Amanda Cerny, met with Twitter leadership to discuss revenue split and how Vine might improve its product.
As per the report: “The stars had a proposal: If Vine would pay all 18 of them $1.2 million each, roll out several product changes and open up a more direct line of communication, everyone in the room would agree to produce 12 pieces of monthly original content for the app, or three vines per week.”
The top YouTubers all went to Instagram and YouTube after Twitter turned down their proposal, which led these top creators to migrate to Instagram and YouTube, where they became huge celebrities making millions of dollars.
Vine usage began to fall as its top creators stopped uploading and its audience stayed away, which eventually resulted in the decision to shut down the app in late 2016.
Another social media site with the same fate as a competitor of Youtube?
Now, we're seeing a similar pattern with TikTok. While YouTube offers more potential for content creators, TikTok is currently the hot new social media platform. But as Vine showed us, that doesn't mean it will always be that way. Despite its current size and potential, TikTok may be doomed to the same fate as Vine, with creators already bristling at its low creator payouts. TikTok is heavily reliant on content producers establishing their own brand sponsorship agreements and integrating commerce listings into the process; they don't have to do this on YouTube.
Generally speaking, simply sign up for the Partner Program, set up an AdSense account, and start collecting money on YouTube as per your target audience. You do have to meet certain requirements in order to earn money through YouTube's system, but it essentially allows you to get compensated for simply creating content.
That isn't how it works on TikTok. TikTok, on the other hand, is still relatively new. Sure, the top earners' graph isn't looking so hot right now. But it doesn't take into account various off-platform partnerships and possibilities that may result from TikTok's cultural impact.
The Dámelio sisters have their own reality show on TV. Addison Rae was the featured actress in a Netflix film. Boss has signed up TikTok star Khaby Lame (Check out our next blog for a detailed story of Khaby Lame). There's more to TikTok than money-making in this respect.
Let's compare those two social media platforms from a different perspective.
While the above YouTubers have been at it for years, TikTok has only been around for a tiny bit of time, and there may be fresh revenue streams opening up to TikTok.
It isn't the whole story, but when it comes to data, as it stands, shows that creators would be much better served by developing their following on YouTube rather than TikTok, which is still facing intense scrutiny and potential removal.
TikTok's still maturing, perfecting its models. However, this remains the most serious obstacle to its future success. The data above illustrates this in the greatest possible detail. So, if you're a content creator looking to make some money from your videos, YouTube is still the better option.
What do you think? Let us know in the comments below! And be sure to check out our next blog for more on how the Tiktok star become very popular as per social media insights. Thanks for reading! until next time!
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