Get short with it: Check out this new guide for short videos

We all know that making short videos is key on YouTube, but sometimes it can be hard to know just how short to go. Well, never fear – we’ve got you covered with this new Youtube guide! In this guide, we'll cover everything you need to know about YouTube Shorts, from how to make them to how to promote them. We'll also give you insider tips and tricks from some of the top YouTube Shorts creators. So, if you're ready to start with YouTube Shorts, let's jump in!

More about short videos

Influencers and social media personalities have taken over the internet in recent years. From fashion and beauty bloggers to cooking and gaming YouTubers, there is an influencer for just about every interest. And with the rise of platforms like Instagram and Snapchat, it's easier than ever to get your start in the online world. But what about YouTube? Influencers are often associated with YouTube, but the platform is so much more than just vlogs and challenges. In fact, YouTube has a new feature called Shorts, quickly becoming the go-to place for short-form video content. So what exactly are YouTube Shorts, and how can you use them to become an Influencer?

YouTube Shorts is a new feature on the platform that allows users to create short-form video content. Think of it as Instagram Stories or Snapchat Snaps, but on YouTube. Shorts can be up to 60 seconds long, filmed directly through the YouTube app, or uploaded from your camera roll. You can also add music, filters, and other effects to your Shorts, just like any other video on YouTube. one key difference between Shorts and regular YouTube videos is that Shorts are designed to be watched without sound. That means they're perfect for viewing when you're on the go or when you don't have headphones handy. Of course, you can still add music to your Shorts if you want, but it's not required. Youtube provided a new report about how to utilize Youtube shorts. The mission of the study is to provide everyone with a voice and assist digital video content producers in growing their audiences with short-form videos.

Benefits of short videos

Influencers have taken over social media in recent years. They've quickly learned that people are drawn to short videos that are easy to consume on the go. As a result, platforms like YouTube and Instagram have introduced features like "YouTube Shorts" and "IGTV" to cater to this growing trend. And it's not just influencers benefitting from this shift to shorter videos. businesses are also beginning to produce more promotional videos that are under two minutes long. After all, studies have shown that people are likelier to watch a video until the end if it's short and sweet. So whether you're an influencer looking to grow your audience or a business owner trying to promote your products, there's no doubt that short videos should be a part of your strategy.

How to utilize your short videos?

As any Influencer knows, social media is all about the content. And these days, one of the hottest trends in short videos. Whether posting on Instagram Reels or YouTube Shorts, these quick clips are a great way to engage your audience and show off your personality. But what's the best way to utilize these videos? Here are a few tips: 

Enable Mobile Creation

Shorts is a new kind of viewing and production that combines the reach of YouTube with the fun of the short-form video. It makes it simple for anybody to be a YouTube creator by providing easy access to mobile creation.

Here are some tips and features about mobile creation:

  1. Shoot your shot: use the fun content feature of Youtube Shorts

  2. Pulling from the Past: import the videos you already have outside of the application

  3. Pick your audio: add a track to your video

  4. Reimagine sounds: with the additional option of Youtube Shorts, some specific sounds can be added to your video

  5. Get creative with extra features: use features about the speed, timer, text and frames

  6. Use Green screen: join the world of magic with this feature

  7. Last touches: Hashtags, tags and descriptions

  8. Most importantly - The Shorts Fund: join the community

Empower Discovery

Shorts are the best place to go for all things short. Whether you're here to start a trend, become a discussion section star, or just enjoy stuff, Shorts is the spot to be! As of July 2021, Shorts has surpassed 15 billion daily views worldwide, partly thanks to the Shorts player's rapid global growth.

Here are some tips and features about discovery:

  1. Shorts tab: Using the tab in the Youtube app

  2. Subs, Search and Home options

  3. Also with Audio, channel or hashtags

Best practices for creating your own short video

If you're thinking about making your own social media videos, you should keep a few things in mind! First of all, decide what kind of video you want to make. Are you looking to make a YouTube short? A reaction video? Something else entirely? Once you've decided on the format, it's time to start planning your filming. Make sure you have plenty of light and a stable surface to film on - no one wants to watch a shaky video! Once you've sorted all that, it's time to start being creative. To grab the attention of the viewers, catch them early. Remember you need to loop it since most of the audience like to watch the same shoot at the video's beginning and end. If you're having fun making the video, lean into the meme to make it more fun. Remember your target audience and continuously review the data of your videos. Keep you short channel separate from your long video channel to keep your audience aligned. And more importantly, define your posting frequency depending on your interest, schedule and creativity. So get out there and start filming!

We have just the guide if you’re looking to jump on the bandwagon and start creating your short videos for Youtube for you. In this post, we break down all of the benefits of short videos and give you some tips on how to make them work for your business. Plus, we provide best practices so that you can create engaging and effective short videos yourself. So what are you waiting for? Get started today! And if you need help getting started or want someone else to take care of video creation for you, don’t hesitate to contact us. Our team of digital content providers is more than happy to help get your business where it needs to be online with awesome short videos.

Spotlite