The clone app of the social media phenomenon everyone's talking about
There's a new social media app extension on the block for the existing social media powerhouse, and it's already generating a lot of buzz. "TikTok Now" this platform is said to be derived from the popular app everyone's talking about “BeReal“. But is it just a cheap imitation, or does Tiktok Now have what it takes to compete? Here's what you need to know.
The rise of Tiktok
TikTok has quickly become one of the most popular social media applications among Gen Z., And now, TikTok is launching its BeReal clone, TikTok Now, as a standalone mobile app across global markets outside the U.S. The app offers a similar feature set to the TikTok Now experience introduced into the U.S. TikTok app, announced last week. But as an independent mobile app, it allows users to opt-in to receive the push notifications just for these social check-ins — even if they don’t have the TikTok app installed on their phone. While the company had noted the TikTok Now experience would be offered as its mobile app in some markets, it hadn’t yet launched that app at the time of its announcement on Thursday, September 15, 2022. It was also unclear which markets would gain access to the feature within TikTok itself, as a standalone app, or when the app would roll out. However, with the launch of TikTok Now globally, TikTok is continuing to expand its reach and cement its place as a top social media application among Gen Z.
The answer of Tiktok to BeReal
Tiktok Now is the new, hot social media application on the market and Tiktok's answer to BeReal. Tiktok Now allows users to post videos of themselves up to 60 seconds long. Tiktok Now is available in 38 countries and five languages. Tiktok Now is a great alternative to the original Tiktok app because it is less censored, has less of a focus on branded content, and is more relatable to Gen Z. Tiktok Now also offers a wider range of content than the original Tiktok app, making it more appealing to users who are looking for something new. Finally, Tiktok Now's user interface is more user-friendly than the original Tiktok app, making it easier for users to navigate and find the content they're looking for.
What are the new features?
TikTok is the latest social media app to roll out a new feature shamelessly copied from top mobile app BeReal. TikTok Now sends a random push notification daily, encouraging users to take a photo or video with their phone’s front and outward-facing cameras simultaneously. Users have a three-minute window to snap their photos or up to 10-minute long videos to participate. Friends can then view each others’ photos in the app’s Friends feed, or they can view posts from others in an Explore feed. TikTok’s new feature is no surprise, given the company’s ambition to appeal to Gen Z users. With its focus on creative content and engaging experiences, TikTok is quickly becoming one of the most popular social media applications among young people.
Future plans of the Social Media Power
TikTok feels it may have a chance to dominate the social media scene in places where BeReal hasn't had the chance to make a name for itself yet. However, that could be difficult as TikTok would have to go against an already well-established app. TikTok is currently No. 1 in at least nine markets and in the top five Overall iPhone apps in around 40 countries. TikTok's top markets are the U.S., its home market of France and the U.K., Sensor Tower data indicates. That leaves a large part of the globe available for competition. TikTok has a chance to provide something different from what BeReal offers and possibly attract a new audience.
TikTok has yet to clarify its strategy for TikTok Now, including why it has decided to include the functionality in the United States but not elsewhere. Instead of answering questions about its plans, the firm would only say that it's "experimenting" with the experience and intends to improve TikTok Now as it understands how people use it.
So, there you have it – Tiktok Now of the social media phenomenon everyone’s talking about. While we can’t say this will be the next big thing, Spotlite is. Be sure to follow us on social media, so you don’t miss a beat regarding the latest in digital marketing news and trends!