Blog
From the Spotlite archive. Articles reflect their original publication date.
Gen Z Relates To Brands Differently Than Older Generations and They're Poised to Disrupt Global Markets
It's no secret that social media has had a profound impact on the way brands and consumers interact with each other. Gen Z (born between 1995 and 2010) relates to brands differently than older generations. They're more trusting of brands and more likely to make purchases based on social media referrals. As a result, Ge
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Facebook Is Playing With Fire - and Kids' Lives - Spotlite CEO Says!
“To succeed in this space you need to build with your heart, not your head.” #block-yui_3_17_2_1_1616715107200_5839 { } #block-yui_3_17_2_1_1616715107200_5839 .sqs-html-content { } #block-yui_3_17_2_1_1616715107200_5839 { mix-blend-mode: var(--tweak-text-block
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Post wisely, because the internet never forgets... We found this very relevant article at Cyberwise written by Diana Graber; a quality advisor on digital parenting. It is a new decade, are you ready?
5 Must-Keep Digital Resolutions for Parents (and Kids) #block-yui_3_17_2_1_1581411840957_36833 { } #block-yui_3_17_2_1_1581411840957_36833 .sqs-html-content { } #block-yui_3_17_2_1_1581411840957_36833 { mix-blend-mode: var(--tweak-text-block-blend ); border-ra
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