As any content creator knows, YouTube is always changing - and that means staying on top of the latest trends is essential if you want to keep your channel thriving. That's why YouTube's latest 'Culture and Trends' report is so important - it helps content creators understand what's driving the latest Gen Z video trends, and how that relates to digital strategy.
Read MoreTikTok may be the hot new social media platform, but when it comes to making money from your videos, YouTube is still king. That's according to research from MoneyTransfers.com, which found that YouTube offers more potential for content creators than TikTok. The graph shows you why. YouTube Shorts are gaining in popularity, and as they do, it's only going to get easier for content creators to make a living on the platform. So if you're looking to make some money with your videos, stick with YouTube! Besides, YouTube has been around longer, so there's more of a chance that your favourite brands are already advertising on the platform. And let's face it: YouTube is just more fun to watch. So if you're looking to make some money with your videos, stick with YouTube!
Read MoreKhabane Lame, social media's latest big star, is a 22-year-old factory worker from Chivasso, Italy who posts videos of himself doing everyday tasks in a much more straightforward manner. Lame has amassed a large following on social media sites due to the contrast of his content with that of other top social media sites creators. While the top social networking site creators often have highly produced videos with high production value, Lame's content is more relatable and genuine. Social media users have given Lame the opportunity to meet people from all over the world and learn about their cultures. He is grateful for what social media users have done for him and his family, and he hopes to continue making videos that make people laugh and feel good.
Read MoreWould you have ever thought a year ago, that the selfie one of the Gen Z'ers took at a friend's house party would be taking over the internet by storm? Remember the time that Gen Zer was so excited to show off her pictures that she had taken with the iPhone 12's 0.5x lens effect without expecting any positive and negative feedback and how everyone laughed at how warped and unattractive they were. And now, a year later, these unconventional selfies are all the rage on social media. It's amazing how something that was once considered so ugly can become so popular in such a short amount of time when we consider it from the point of our entire life. Who knows, maybe the next big thing will be people taking pictures of themselves with their noses stuck in books!
Read MoreAlmost every photo application and the program now offers some degree of beauty enhancements these days. There are a variety of filters and transformations intended to conceal flaws, remove wrinkles, thin your figure, and other similar visual transmogrifying in the online world. The problem with this is that it also contributes to unrealistic beauty standards for its audience through technology. Users then compare themselves to these increasingly airbrushed and sculpted depictions, which often bear little resemblance to reality. That in turn changes beauty standards across social media. It can also contribute to negative self-perception. According to research that focused on teenage demographics, 32% of teen girls feel worse about their bodies after scrolling social media.
Read MoreTeens have always been drawn to social media, but the platforms these days are more addictive and distracting than ever before. According to a study by the American Psychiatric Association, social media usage is linked to feelings of loneliness and social isolation. Another study published in the journal Computers in Human Behavior shows that technology overuse is related to anxiety, depression and overall psychological distress. It's no wonder that some people refer to social media as "digital heroin"!
But it doesn't have to be all doom and gloom. There are steps you can take to improve your digital wellbeing. For example, you can set limits on your screen time, take regular breaks from your devices, and use online filters to block out distractions. So next time you're feeling tempted to scroll through Instagram for hours on end, remember that there are other things you could be doing with your time – and your life!
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Read MoreThe Wimbledon Championships are one of the most prestigious tennis tournaments in the world. This year's tournament will be held from June 22 to July 10, and some of the biggest stars in tennis will be competing for the title. While Wimbledon is known for its stringent rules regarding advertising, brands will still be looking to athletes to take to social media to post about their experiences at Wimbledon. In this blog post, we'll look at some of the most influential tennis stars on social media.
Centre Court is preparing for its 100th year of action, and as the world's most decorated players prepare to take the public eye, their corporate sponsors are pushing them towards more focus. The Wimbledon Championships will be here soon. As Centre Court celebrates its centennial anniversary, the globe's most accomplished gamers gear up to take centre stage - which is good news for those of us in the social media marketing business.
Read MoreDo you remember the video of the fox that everyone was talking about? How about that one guy who did the Harlem Shake? Chances are, if you're over the age of 25, you don't remember either of those things. That's because they were both viral videos that quickly lost their appeal after a few weeks. Gen Z values personalisation over virality, and that is reflected in their online behaviour. In a recent study, it was found that 65% of online 18-24-year-olds agree that content that is personally relevant to them is more important than the content that is popular among other people. This means that individual viral videos are becoming increasingly less central to trends on social media.
Read MoreDo you remember the last time you had a delicious pie or cookie? If you're like most people, your answer is probably "yes." Pastries are one of the most popular snacks in the world for good reason - they're tasty! But what about young people? Why do Gen Z love desserts so much? In this blog post, we will explore the reasons behind this phenomenon and why you will love pastries too!
Read MoreIt's no secret that social media has had a profound impact on the way brands and consumers interact with each other. Gen Z (born between 1995 and 2010) relates to brands differently than older generations. They're more trusting of brands and more likely to make purchases based on social media referrals. As a result, Gen Z is poised to disrupt global markets in ways we've never seen before.
Read MoreTikTok may have started the short-form video trend, but it's clear that YouTube isn't about to let its crown slip. The company has just announced that 1.5 billion users are now engaging with YouTube Shorts content each month - a figure which is only going to continue growing as more and more people cotton onto the appeal of quick, snack-able videos.
Read MoreDo you love posting photos of yourself on social media? If not, then you'll love Poparazzi – the social media app that's redefining traditional platforms. Unlike other apps, users on Poparazzi can only share photos on their friends' profiles. This unique rule is designed to showcase "the real you" by your real friends.
Read MoreFather's day is coming up and you might be wondering how to celebrate it on social media. After all, this is where most people spend their time nowadays! Luckily, we have some ideas for you. In this blog post, we will discuss a few different ways that you can celebrate Father's day on social media. Whether you want to post jokes or heartfelt messages, we have something for everyone! So read on and get started planning your Father's day celebration today!
Read MoreWe are rapidly hurtling towards a future where we will have digital twins. These are exact copies of ourselves that exist in virtual worlds, and they could play a huge role in our lives. There are already platforms like TikTok that allow us to create digital avatars of ourselves, and it's likely that this is just the beginning. In the near future, we will be able to have our digital twins do all sorts of things for us, from shopping to travelling to meeting new people. Are you ready for this exciting future?
Read MoreIt has been a known fact for some time now that social media is one of the primary sources of information for young people. Keeping track of what age group each social media platform caters has become increasingly important, as more and more minors are using these platforms without adult supervision. In light of this, Yubo - a Gen Z social app - has rolled out new technology that will better identify minors using its service.
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